A Simple, Brilliant Business Lesson from David Ogilvy
Do what’s best for the customer, even when it’s not your customer
3 min readMar 17, 2021
There’s a cliche saying that, when you hear it, makes you think of romantic relationships gone awry, but with one side still hopeful things will work out. It’s the old “let them go: if it’s meant to be they’ll come back to you.”